Journal - Targeting Market for MICE/Business Events Industry in Indonesia: A Case study in Makassar City of South Sulawesi Province

Rijal, Syamsu (2013) Journal - Targeting Market for MICE/Business Events Industry in Indonesia: A Case study in Makassar City of South Sulawesi Province. The International Journal's Research Journal Of Economics & Bussiness Studies.

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Abstract

Not many studies have explored target market in MICE Industry. This study is a descriptive analysis which explores the phenomena of business events market in a MICE destination of Indonesia. It was found that buyers of events (meetings and conventions) in government sectors tend to conduct their events in 3 star hotels while corporate sector tend to conduct their events in 4/5 star hotels. Events of exhibitions were mostly created by the event planners and they did not rely on buyers. Incentive travels and meetings were not the main focus of the destination and it needs further development to target a market in Indonesia. Keywords: MICE Industry, Event Market, Buyers, Event Planners, Indonesia, Makassar

Item Type: Other
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Admin Prodi MTB Ahmad Jayadi
Date Deposited: 19 Jan 2021 03:17
Last Modified: 19 Jan 2021 03:17
URI: http://repository.poltekparmakassar.ac.id/id/eprint/165

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