Jurnal - Peran Barista Dalam Pengembangan Usaha Restoran Informal Di Sulawesi Selatan (Studi Pada Usaha Restoran Informal Di Kota Parepare Provinsi Sulawesi Selatan)

Winowatan, Wim Johannes and Suarta, I Putu and Sukarana, Murdiani (2021) Jurnal - Peran Barista Dalam Pengembangan Usaha Restoran Informal Di Sulawesi Selatan (Studi Pada Usaha Restoran Informal Di Kota Parepare Provinsi Sulawesi Selatan). Peran Barista Dalam Pengembangan Usaha Restoran Informal Di Sulawesi Selatan (Studi Pada Usaha Restoran Informal Di Kota Parepare Provinsi Sulawesi Selatan), 4 (2). pp. 110-120. ISSN 2720-9873

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Abstract

This study aims to determine the role of baristas in the development of informal restaurant businesses in south sulawesi based on consumer perceptions of barista services, the role of baristas in developing informal restaurant businesses, and consumer goals for barista services in the city of parepare, south sulawesi province. The method in this study is qualitative using a descriptive approach. The results of the study indicate that, consumer perceptions of Barista services have not been maximally reached in general, including the aims and objectives. Baristas do not understand the importance of consumer perceptions of service, especially services in blending coffee drinks. This needs to be followed up so that consumers or guests can better understand the existence and services of Baristas, this is because consumers or guests as coffee drinkers are not coffee connoisseurs and only choose the type of coffee provided. and still lack the availability of very limited and expensive equipment that is spent on each equipment needed.

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