Salim, Muhammad Arfin Muhammad (2018) Authenticating the Tourist Destination on the Official Tourism Website of Indonesia a Multimodal Perspective. Astra Salvensis.
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Muhammad Arfin Muhammad Salim - Authenticating the Tourist Destination on the Official Tourism Website of Indonesia - 2018.pdf Download (408kB) |
Abstract
A tourism website is essentially an important domain in enhancing a destination or tourism products. Indeed, official tourism websites can be very powerful in representing the norms and values which travellers should purportedly observe. However, there is only few researchers investigating how official tourism websites promote destinations or products through the incorporation of language and visual elements. This study aims at examining the role of language and visual element used on the OTWI. This study employs discourse analysis to examine how the language and visual elements on a tourism website authenticates the tourism destination. The study revealed that language and visual elements play a significant role in authenticating tourist destinations on the OTWI.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania |
| Depositing User: | Editor Muhammad Arfin Muhammad Salim |
| Date Deposited: | 13 Nov 2020 07:01 |
| Last Modified: | 14 Nov 2020 01:28 |
| URI: | http://repository.poltekparmakassar.ac.id/id/eprint/4 |
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