JOURNAL - EFFECT OF ONLINE MARKETING (E-COMMERCE) ACTIVITIES TO THE ADVANTAGES OF COMPETING TRADITIONAL CULINARY PRODUCTS IN SOUTH SULAWESI

Syahrial, Syahrial (2020) JOURNAL - EFFECT OF ONLINE MARKETING (E-COMMERCE) ACTIVITIES TO THE ADVANTAGES OF COMPETING TRADITIONAL CULINARY PRODUCTS IN SOUTH SULAWESI. EFFECT OF ONLINE MARKETING (E-COMMERCE) ACTIVITIES TO THE ADVANTAGES OF COMPETING TRADITIONAL CULINARY PRODUCTS IN SOUTH SULAWESI, 2 (1). pp. 66-72. ISSN 2656-1301

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Abstract

This study aims to determine whether the method of Online marketing (Ecommerce) influences competitive advantage This type of research is quantitative descriptive with statistical data analysis, where the population and sample are all traditional culinary industries in South Sulawesi especially in Makassar, Pare-Pare, Bulukumba and Bantaeng. This research was conducted by distributing questionnaires to 80 respondents. Samples were taken by puposive sampling. Data analysis was performed using regression analysis The results of this study indicate that the influence of online methods (Ecommerce) on competitive advantage is partially significant. KEYWORDS: Online Marketing (Ecommerce), product differentiation strategy, competitive advantage

Item Type: Article
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Admin Prodi MTB Ahmad Jayadi
Date Deposited: 17 Mar 2022 05:47
Last Modified: 17 Mar 2022 05:47
URI: http://repository.poltekparmakassar.ac.id/id/eprint/454

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