Jurnal - Bosara Preserving Sustainable Tourism Based on Local Wisdom (A Case Study of the Makassar Hospitality Industry)

Winowatan, Wim Johannes and Suarta, I Putu and Suni, Muhadjir and Ridwan, Masri (2024) Jurnal - Bosara Preserving Sustainable Tourism Based on Local Wisdom (A Case Study of the Makassar Hospitality Industry). Bosara Preserving Sustainable Tourism Based on Local Wisdom (A Case Study of the Makassar Hospitality Industry), 7 (2). pp. 68-79. ISSN 2620-9292

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Abstract

This research aims to identify the needs of the hospitality industry and explore the role of Bosara in achieving sustainable tourism for the hospitality industry. The current trend in tourism is to explore unique local potential. The nature and diversity are geared towards authentic cultural, artistic, and culinary experiences. Bosara is a typical Bugis-Makassar food service tradition. Data collection methods were through interviews and observations to document, record, visualise, and uncover the meaning of Bosara. The research findings are 1) The need for excellent service through hospitality to guests, customer-oriented, and hotels must be environmentally friendly 2) Informants believe that Bosara is a manifestation of the message of kindness from Bugis-Makassar ancestors to appreciate guests 3). Bosara has environmentally friendly raw materials, namely bamboo and rattan, to implement go-green hotels. This research implies that it is expected to contribute to realising sustainable tourism through dishes in hotels that adopt Bosara. Innovation in form and design is needed, without reducing the meaning, so that it is relevant to the development and aesthetic needs of the hospitality industry.

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